Decision No. 1980/QD-BCT, issued by the Minister of Industry and Trade on March 28, 2008, honoured product brands from 30 enterprises. A considerable number of the recognised brands came from the food and beverage sector, including Saigon Beer and 333 Beer (Sabeco), confectionery products (Kinh Do), pangasius (tra) and basa fish products (Agifish), and three-in-one instant coffee (Vinacafe). The textile and garment sector also featured product brands from four enterprises: clothing (Viet Tien); cotton towels, fabrics, and garments (Phong Phu); suits and men’s shirts (Nha Be); and suits, chemise shirts, T-shirts, and trousers (An Phuoc).
Decision No. 2695/QD-BCT, issued by the Minister of Industry and Trade on May 24, 2010, recognised product brands from 43 enterprises. The food and beverage sector led the selection with 10 enterprises receiving recognition for their product brands, including two coffee producers and two tea producers. Four banks were recognised under the National Brand Programme for their banking products and services: Vietcombank, VietinBank, Techcombank, and BIDV.
Decision No. 3100/QD-BCT (dated December 28, 2012) by the Minister of Industry and Trade recognised the product brands of 54 businesses. The three sectors of textiles, garments, and footwear; food and beverages; and construction and real estate each had six businesses whose product brands were honoured. In addition to the four banks honoured in 2010, VPBank was included for the first time.
Decision No. 10670/QD-BCT (dated November 24, 2014) by the Minister of Industry and Trade recognised the product brands of 63 businesses. The electricity, electronics, information technology, and telecommunications sector led the list, with eight businesses having their product brands honoured. The three sectors of agriculture, forestry, and fisheries; food and beverages; and banking each had six businesses whose product brands were honoured.
Decision No. 4382/QD-BCT (dated November 4, 2016) by the Minister of Industry and Trade recognised the product brands of 88 businesses. The food and beverage sector made a significant breakthrough, with 11 businesses having their product brands honoured. Alongside familiar businesses from previous years, new businesses included Cozy (products such as tea bags, instant tea, green tea, and herbal tea), Kido (cooking oil, ice cream, and yoghurt), and QNS (granulated sugar, soya milk, confectionery, and mineral water).
Decision No. 4669/QD-BCT (dated December 8, 2018) by the Minister of Industry and Trade recognised the product brands of 97 businesses. This list of honourees included several enterprises in the logistics sector, such as SASCO (airport products and services), Viet Nam Airlines (air transport services), and Viettel Post (domestic and international express delivery services).
Decision No. 2534/QD-BCT (dated September 29, 2020) by the Minister of Industry and Trade recognised the product brands of 124 businesses. Notably, some businesses whose products had been honoured in previous years had additional product brands recognised this time. The food and beverage sector continued to lead in the number of businesses with honoured product brands.
Decision No. 1977/QD-BCT (dated September 29, 2022) by the Minister of Industry and Trade recognised the product brands of 172 businesses. The building materials, construction, and real estate sector made a significant breakthrough, with 33 businesses having products recognised as national brands. These included several new names, such as FECON (underground infrastructure construction services), Hoa Binh (construction services), and Viettel Construction (design, supply and installation of solar power systems).
Decision No. 2776/QD-BCT (dated October 21, 2024) by the Minister of Industry and Trade recognised the product brands of 190 businesses. Businesses in the building materials, construction, and real estate; banking; and food and beverage sectors continued to lead in the number of products recognised as the national brands, with many well-known products gaining wider regional recognition.
The Ministry of Industry and Trade recognised 499 products from 227 businesses as national brands in 2026. This recognition highlighted strong breakthroughs by businesses across core sectors, including pharmaceuticals (Bidiphar), building materials (Hoa Phat), finance and banking (Vietcombank), and agricultural products and food. The selection process was based on a new set of standardised criteria under Circular No. 18/2026/TT-BCT, strongly focusing on quality, innovation, pioneering capabilities, and sustainable development.
