Launched on October 22, 2024, the National Brand special page (thuonghieuquocgia.nhandan.vn), jointly developed by Nhan Dan Newspaper and the Ministry of Industry and Trade, has gradually established itself as an effective information channel for promoting, developing, and protecting Vietnamese brands. It provides an official, modern, and comprehensive information platform featuring products and enterprises recognised under the Viet Nam National Brand Programme.
According to Deputy Minister of Industry and Trade Phan Thi Thang, to further strengthen trade promotion and brand development, the Ministry will step up the application of data and digital technologies, digitalise market information and enterprise and product profiles, and develop digital trade promotion activities. It will also intensify efforts to promote the Viet Nam National Brand Programme, along with recognised enterprises and products, across digital platforms and cross-border e-commerce channels.
In addition, the Ministry of Industry and Trade will strengthen coordination with ministries, sectors, local authorities, associations, businesses, international organisations, Vietnamese representative offices abroad, and media agencies to foster closer cooperation and harness collective strengths.
To help translate policy directions on trade promotion and corporate brand development into concrete action in the new phase, Nhan Dan Newspaper and the Ministry of Industry and Trade have partnered with VCCorp Joint Stock Company to revamp the National Brand special page.
The new interface is designed with a multi-platform approach, integrating official data with modern technologies and artificial intelligence (AI) to offer a more intuitive, convenient, and in-depth information experience. This marks an important milestone towards enhancing the website’s effectiveness and value in the new phase.
The revamped interface of the National Brand special page (thuonghieuquocgia.nhandan.vn) features a modern design and integrates AI technology to facilitate convenient and accurate information searches.
According to Phan Dang Tra My, Deputy General Director of VCCorp Joint Stock Company, recognition under the National Brand Programme represents significant value for businesses. She added that the key is to ensure that this value is recognised and effectively utilised in the marketplace, enabling consumers and partners to easily access information about products and business capabilities and establish connections when needed. Therefore, the central objective of this upgrade is to transform the website from a purely informational platform into an accurate and reliable digital data platform, where information on enterprises and products recognised under the National Brand Programme is consolidated, systematically organised, and easily searchable. Drawing on its strengths in technology and communications, VCCorp hopes to help businesses more effectively leverage the value associated with National Brand recognition.
During the development of the special page, Nhan Dan Newspaper, the Ministry of Industry and Trade, and VCCorp, which is responsible for coordinating its operation and communications, will focus on three key priorities.
The enterprise information interface of the Viet Nam National Brand special page integrates key information, images, and data on businesses, products, and achievements, facilitating information searches and the promotion of Vietnamese brands.
First, official data on enterprises and products recognised under the National Brand Programme will be organised into an accessible, user-friendly, and searchable information system. This will enable consumers and partners to identify recognised products, learn about enterprises’ capabilities, and connect with relevant contacts more easily. All information will be accurate, clearly sourced, and regularly updated.
Second, efforts will be made to ensure that information reaches the right target audiences. Investment will be directed towards technology, infrastructure, and AI applications to support content organisation, search, and distribution. At the same time, the strengths of a multi-platform media ecosystem will be harnessed to expand outreach to potential customers and partners.
By combining technology and communications, the special page will make information more accessible to users while enhancing market access for enterprises and products recognised under the National Brand Programme.
Third, it will gradually expand its international reach and connectivity. Plans include developing multilingual content to make it easier for foreign partners to learn about Vietnamese products and business capabilities. The platform will also strengthen connections between National Brand enterprises and local authorities, trade promotion organisations, business partners, and the investment community, thereby helping expand cooperation opportunities and market development.
The upgrade is expected to enhance the effectiveness of National Brand promotion and the utilisation of its value, while making information on Vietnamese enterprises and products more widely accessible and facilitating business partnerships. These improvements will contribute to expanding business opportunities and strengthening the competitiveness of Vietnamese enterprises and brands.
The launch ceremony for the revamped National Brand special page (thuonghieuquocgia.nhandan.vn) is scheduled to take place at the National Convention Centre, No. 1 Thang Long Avenue, Tu Liem Ward, Ha Noi, on October 16, 2026.