Multimedia | Vietnam National Brand - A special site of Nhan Dan Newspaper

News

Building products according to national criteria: The platform to elevate the Viet Nam National Brand

15.10.2026 09:49 PM

The national brand is not only a recognized title but is gradually becoming a 'measure' for quality, innovation capacity, and competitiveness of Vietnamese enterprises. Behind each product bearing the National Brand symbol is a whole process of mindset transformation, criteria standardization, and thorough investment, aiming towards sustainable values.

Multimedia

Spreading brand value: The role of journalism in elevating National Brand

15.10.2026 05:21 PM

In the process of deep integration, the brand increasingly affirms its role as a strategic asset of enterprises, as well as a measure of the economy's competitiveness. For Vietnamese brands to reach far, not only internal strength from enterprises is needed but also the accompaniment, leadership, and dissemination of key journalistic agencies.